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A rebranding concept for the liquor chain store "Ароматный Мир", that I based around a set of icons and typographic patterns. The visual language is meant to target an audience of wine enthusiasts that wish to expand their knowledge in what they drink (so, it is based around text and information, while still being easy to understand). The icons and the logo are made out of font characters and represent a wineglass. They are used for navigation on the website, in the catalogue, and inside the stores.
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